How it Started
Feedback from small business owners, startup founders, and single member marketing “departments” led me to create Untangled Marketing. Business leaders, who are subject matter experts in their field, struggled communicating the benefits of their product, software, or service to their target audience. Maybe they were so focused on the day-to-day operations of their business that they didn’t have the time or energy needed for marketing efforts. Or maybe, they needed a sounding board to turn good marketing ideas into great ones.
Either way, the businesses found themselves tangled up in marketing.
How to Untangle
Untangled Marketing translates complex and technical topics into clear, compelling stories and visually engaging marketing experiences. I deliver marketing solutions for start-ups and growth companies and reinvigorate established brands.
I want to make companies relatable to customers by simplifying marketing to three components:
- recognize consumers’ needs;
- match products/services with customers’ needs; and
- create marketing tactics to respond to consumers’ needs.
Imagine going to a restaurant where the server – before asking for your order – tells you the chef is known for the roasted chicken, how great the prime rib is, and personally, their favorite dish is the rack of lamb. Consider, in this situation, you are a vegetarian or had a big lunch and are looking for a lighter dinner. Well, the server just told you the restaurant’s top 3 dishes are 3 items you are not going to order. Instead, the server should have asked a few simple questions to get insight on your preferences and presented items on the menu that aligned with what you want.
Untangled Boldness
Companies can succeed at marketing by being bolder than their competition. And being bold doesn’t have to be uncomfortable. Boldness can be incorporating more visuals into your material. Boldness can be sharing stories instead of strictly facts and figures. Boldness can be a short video that captures the personality of your employees. Boldness can be a total rebranding, if your company name is confusing or doesn’t resonate with your audience.
This is what Untangled Marketing wants to do for you – help you learn your customers, connect their preferences with your products and services, and deliver marketing solutions that cut through the clutter and tailored to how bold you’d like to be.
Untangle with AI
Untangled Marketing incorporates AI into the process, instead of using AI for the process, to create marketing without the slop. Most AI platforms admit their AI program is prone to errors and encourages human review. Untangled Marketing works with clients to identify the first prompt. What follows is a cycle of AI inputs and human review that analyzes, verifies, reflects, and repeats. The cycle directs AI that creates a useful workflow to generate campaigns that deliver results.